Consumer Preferences for Food Away from Home: Dine-in vs. Delivery
AAEA Past President, Board of Director, and Member publish new research in AJAE
Fueled by the COVID-19 pandemic consumption patterns for food in general but particularly Food Away From Home (FAFH) are increasingly diversifying. With the diverse consumption patterns, it is important to assess FAFH consumption in a less aggregated manner to truly understand consumption trends.
Parallel, there are continued reports about the need for a reduction in red meat consumption and the state of nutrition among U.S. consumers. New research actively addresses both of these topics.
In the new article “Consumer Preferences for Food Away from Home: Dine-in vs. Delivery” published in the American Journal of Agricultural Economics, Valerie Kilders from Purdue University, Vincenzina Caputo from Michigan State University, and Jayson Lusk from Oklahoma State University, investigate consumer preference and demand for food away from home and specifically access the potential impact of a red meat tax.
The authors say, “The study found that consumer orders in the food delivery setting tend to be higher in calories and that most items act as complements for one another. In contrast, in the dine-in setting, menu items are more likely to be substitutes. Consumers showed greater price elasticity in dine-in settings compared to delivery settings. Socio-demographics, such as urban vs. rural or suburban location, influenced preferences, with urban consumers having a higher preference for plant-based meat alternatives. The study also revealed that the welfare effects of a red meat tax were regressive towards low-income individuals in the delivery setting but not in the dine-in setting.”
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ABOUT AAEA: Established in 1910, the Agricultural & Applied Economics Association (AAEA) is the leading professional association for agricultural and applied economists, with 2,500 members in more than 60 countries. Members of the AAEA work in academic or government institutions as well as in industry and not-for-profit organizations, and engage in a variety of research, teaching, and outreach activities in the areas of agriculture, the environment, food, health, and international development. The AAEA publishes three journals, the Journal of the Agricultural and Applied Economics Association (an open access journal), the American Journal of Agricultural Economics and Applied Economic Perspectives & Policy, as well as the online magazine Choices and the online open access publication series Applied Economics Teaching Resources. To learn more, visit www.aaea.org.
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