How Consumer Behaviors May Change Post-Pandemic

New member research released in AJAE

As states continue to “open up” restaurants and bars, new research suggests that some consumers will likely experience COVID-19 induced stigma about the way they eat even once the pandemic is behind us. 

In the new article “COVID 19 Induced Stigma in U.S. Consumers: Evidence and Implications” published in the American Journal of Agricultural Economics, authors Brandon McFadden, Kent Messer and Maik Kecinski from the University of Delaware, along with Trey Malone from Michigan State University look into the future of consumer purchasing behaviors in post-pandemic times.

McFadden says, “Despite evidence to the contrary, our study finds that many people believe that they can actually contract COVID-19 from the food they eat.  Instead of following the development of a consensus in scientific evidence that COVID-19 contraction generally happens via airborne transmission, the number of people who believed in the transmission increased throughout the summer.”

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ABOUT AAEA: Established in 1910, the Agricultural & Applied Economics Association (AAEA) is the leading professional association for agricultural and applied economists, with 2,500 members in more than 60 countries. Members of the AAEA work in academic or government institutions as well as in industry and not-for-profit organizations, and engage in a variety of research, teaching, and outreach activities in the areas of agriculture, the environment, food, health, and international development. The AAEA publishes two journals, the American Journal of Agricultural Economics and Applied Economic Perspectives & Policy, as well as the online magazine Choices and the online open access publication series Applied Economics Teaching Resources. To learn more, visit www.aaea.org.

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