Understanding the Multiple Impacts from Marketing Locally Grown Food, Food Products, and Agri-Recreational Services
Community Economics Network (CENET) and Institutional and Behavioral Economics Section (IBES) Track Session
The local food movement has received a great deal of recent attention from policy makers and consumers because of the potential it holds for food quality, health attributes, the environment, and community development. But, the hard evidence of positive outcomes is not well-established. The local foods movement is relatively young and local foods do not constitute a large segment of the U.S. food market. In addition, little is understood about the behavioral motivations driving consumer spending on locally grown foods. A role for our profession is to provide the evidence to quantify these links in a rigorous manner.
Organizer: Mary Clare Ahearn, USDA-Economic Research Service
Moderator: Dawn D. Thilmany McFadden, Colorado State University
Discussant: Dawn D. Thilmany McFadden, Colorado State University
Presentations:
Local Market Strategies of Farm Households: Vermont, Northeast, and the U.S.
Chyi-Lyi (Kathleen) Liang, University of Vermont; Mary Clare Ahearn, USDA-Economic Research Service
Regional Impacts of Local Food Sales in the Northeast and U.S.
Jason P. Brown, USDA-Economic Research Service; Stephan J. Goetz and David A. Fleming, Penn State University
Regional Consumer Demand for Locally Grown Foods in the Southeastern U.S.
Kimberly L. Morgan, Mississippi State University